What's Your Mission?

August 26, 2019

What's Your Mission?

When you settle in the driver’s seat, you know where you’re going. You’re heading for a specific destination, knowing what route you'll take to get there. Where your business is headed is much like driving. If you haven’t defined your destination and determined what you will (or won’t) do to get there, you're apt to run off course.

A professional mission statement can serve as a roadmap to business growth by guiding you day by day from how you relate to others to where you devote your talent and time.

Creating a mission statement is more than just setting goals or saying where you want your business to be in 20 years. Your mission statement provides a clear picture of who you are and how you want to run your business, serving as a litmus test for evaluating options and choices.

How do you go about starting your mission statement? Think about these four key components when starting your mission statement:

• Value
• Inspiration
• Plausibility
• Specificity

Some tips for creating an effective mission statement include:

• Keep it short and concise. Sum up what your mission is in just a few sentences.
• Make sure you consider your long-term goals. Your statement is an investment in your future.
• Define your purpose. Think through what you hope to achieve       

 What’s next?

Let Gleaner Life help reinforce your mission

All life insurance companies have products, but not all can help support your mission. Gleaner Life is a not-for-profit fraternal benefit society owned by its members - Gleaner insureds and annuitants. As a charitable-minded fraternal, we are:

• Supportive of community programs that reflect members' faith-based values.
• Built for people, not for profit. We don't succeed to profit ourselves.
• Owned by and accountable to members, not Wall Street investors.

When finding your road to success, your mission statement is more than just setting up goals. It is a clear picture of the path you want to take. It is your values and inspirations that will motivate you to steer how you run your business. Whether it is helping your community or providing tools for your clients to create a positive financial future or both, Gleaner Life is here to help you envision your mission statement.